Nano-influencer programs · built for ecommerce
Feeds are flooded with content made for the algorithm, and now, made for free by AI. Trust is draining out of every post. The brands winning attention aren't buying reach. They're earning belief through real people who actually use the thing. We build and run those programs end to end.
lanaefromthebay Midlife means I've stopped pretending I'm going to build an outfit from separates. Matching sets for the win. Rugby stripes, summer colors, and suddenly I look like I have my life together. Whether that's true is none of your business. 🤷♀️💜🥂
mackssmokeybbque They say up to 3hrs……😂 Thats a lie 😂😭 Man, I swear this was going longer lol. I need a few more of these please!!! Highly recommend 👌
thetrailmix.daily honestly obsessed with these on long hikes 🥾 keeps me going way past the summit, not even mad about it
ok.kitchen three weeks of this every single morning and i'm not going back ☕️ genuinely changed my whole routine
The shift
We are deep in the era of performative influencing. We've lost the plot on what's real and what's documented purely for views. The pendulum always swings, and when it does, the creators who built their whole identity on performance will struggle to be believed again.
You don't need creators who shout. You need curators, people with a real point of view who already talk about the things they care about, to an audience that actually listens, asks questions, and acts on what they say.
That trust is the asset AI can't fake. A gentle, native recommendation from someone real out-converts the aggressive, over-branded ad every time, and it's what tips the algorithm into buzz around your product.
The math has changed
Industry analysis: Oliver Wyman, The Rise of Social Commerce and Nano-Influencers.
Influencer ad rates have roughly doubled since 2018. You're paying more for reach audiences increasingly scroll past.
Average nano engagement, versus 1-2% for macro accounts and under 1% for celebrities. Smaller, but genuinely paying attention.
Nano creators will take performance and commission deals that big accounts won't touch, so spend can follow what actually sells.
Four ways real ones work with you
The core of every program, active accounts who already talk about the things they love, dropping your product into a real, native stream of content their audience trusts.
Ongoing partners on a monthly arrangement, building compounding trust and a steady drumbeat of content over months, not one-off posts.
A barter model, creators receive the product, try it, and give an honest, properly disclosed take. Low cost, high authenticity, fast to scale.
Creators paid against the views or sales they actually generate, so budget follows the people moving the needle.
Why the smallest accounts win
Nano creators run 5-8% engagement against 1-2% for macro accounts. Smaller audiences, but genuinely paying attention, commenting, sharing, clicking.
A recommendation from someone you follow lands like advice from a friend, not a banner. That's what turns a browser into a buyer.
Dozens of authentic voices generate more total reach and more reusable creative than one expensive post, and the volume is what feeds the algorithm.
Every creator owns a specific community. A curated network puts you in front of exactly the people most likely to buy.
Every program produces native, platform-ready content you can repurpose across paid ads, product pages, organic and email.
Spread across many creators, no single account can sink the campaign. If one underperforms, the rest keep delivering.
Where nano fits
| Nano us | Micro | Macro | Mega | |
|---|---|---|---|---|
| Followers | 1K-10K | 10K-100K | 100K-1M | 1M+ |
| Avg. engagement | 5-8% | 2-5% | 1-2% | Below 1% |
| Audience relationship | Personal, community | Niche authority | Broad interest | Mass audience |
| Content authenticity | Very high | High | Moderate | Lower |
| Cost per post | Low | Moderate | High | Very high |
| Content volume per budget | Very high | High | Moderate | Low |
| Best for | Trust, UGC, DTC buzz | Mid-funnel consideration | National awareness | Mass reach |
The network
Guided daily to create native content that sells
How it works
We map your audience, benchmark the category, and lock objectives and KPIs, awareness, engagement or conversion.
We source and screen curators across platforms, verify authenticity, and build a shortlist with real performance estimates.
Personalised outreach, negotiation, and contracts with disclosure and FTC compliance built in from the start.
Creative direction that protects each voice, plus the content calendar and compensation structure.
Coordinated publishing across channels, real-time monitoring, and mid-flight optimisation.
Reach, engagement, conversions and ROI, with recommendations and the rights-cleared library to scale what worked.
Sound familiar?
Most failures trace back to poor creator selection, misaligned briefs, or no measurement in place. We audit what went wrong last time and rebuild around the specific mix of creator fit, content quality and tracking that produces consistent results.
Generic databases surface the same overexposed names across every brand in a category. We go deeper, finding authentic curators in the specific communities, locations and interest segments standard tools can't reach.
Over-briefed, heavily branded content gets clocked as advertising and ignored. We write briefs that give clear direction without removing the creator's voice, content that performs on the platform, not just on a compliance checklist.
Attribution is the great unsolved problem in this space. We layer tracking links, promo codes, landing-page attribution and post-campaign surveys to give you the clearest possible read on contribution to revenue.
The operational load is exactly why most brands avoid the tier. We run every part of communication, briefing, approval and reporting, your only job is final approval and direction.
The two most common concerns, and the two we screen hardest for. Every creator is vetted for fake-follower indicators, engagement quality, audience demographics and content history before they ever see a brief.
Where we stand
Real people. Honest opinions. Disclosed properly.
Proof
Real results from real programs. These are placeholders, swap each one for an actual campaign as it lands.
One line on what you ran and what moved.
One line on what you ran and what moved.
One line on what you ran and what moved.
A 15-minute call to see if we're a fit. If we are, we map a program around your brand, your niche, and the metrics you actually care about.